2017 Design Roles Brand development UI design Front-end development Print design The Process Spencer Psychology was gearing up to open a new location and add new staff. With so many changes needed to their website, it seemed like a good time to reevaluate the user experience and do a redesign. PenceLdesign updated the Spencer Psychology brand, transformed their website, and as a finishing touch, redesigned the business cards to match the updated brand look. 1Site Audit The old site was not mobile-friendly, and while loaded with information, weighed in at a clunky 26 pages. The appointment scheduling process was disjointed and confusing.The web typography was inconsistent with the business's print materials. 2Mood Boards In the early stages of the redesign, we explored options for web typography, color palettes, and imagery through iterative mood boarding. 3Color & Typography In the battle of the brands, color palette 1 ...
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Globalization of the United States
2014-2015 Design Roles Identity designer Front-end developer Print designer The Exhibit IU Associate Professor of History Konstantin Dierks explores the global reach of the United States between the American Revolution and the American Civil War in this careful curation of materials from the Lilly Library’s collection. The online version of the exhibit offers complete digitized copies of all books and maps in the exhibit, and features an interactive digital map using world maps from the early nineteenth century to trace American diplomatic, military, commercial, missionary, and other activities in the world as they changed over time between the American Revolution and the American Civil War. The collection remains quite relevant as the country confronts current issues of globalization. Designing the Exhibit 1Branding Based on inspiration from similar online exhibits and Indiana University’s branding guidelines at the time, I developed three distinct design ...
Lilly Library’s War of 1812 Collection
2012 Design Roles Identity designer Front-end developer Print designer The Process The War of 1812 in the Collections of the Lilly Library tells the story of the events leading up to the war's declaration, the war itself, and its aftermath. It achieves this through a blend of short essays and primary source material relating to various aspects of the war, curated by the Indiana University Bloomington Libraries, the Indiana University Digital Library Program, and the Indiana University Libraries Technical Services Department. It was incredibly satisfying to blend the knowledges from my bachelor's degree in visual communications with my master's in library science for this project. Digital exhibit development 1Wireframing The team created a plan for the information architecture of the site. It needed to accommodate materials ranging from books to sheet music to maps and more. Each type of material was published through a service specifically suited to its ...