Drummond Chiropractic

2017

Design Roles

  • Book Cover Design
  • Brand Development

The Process

Karin Drummond, DC, is a prolific writer on a variety of health topics. Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her first book, Top Seven Ways to Combat the Effects of Sitting, was published in 2015 and was a finalist in the 2016 Best Book Awards in the Health, Diet and Exercise category. She has published several books since then, and decided to update her brand to be more cohesive, with a design that subtly expresses her “pearls of wisdom” theme and original photography by Kip May.

1Updating the Brand

We began by exploring possibilities in typography, color, and imagery for Drummond’s Combat Dis-Ease series.

Type Combinations

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Graphics & Photography

2Combat Neck Pain Cover Design

We selected Archer Pro and Futura for the cover typography, and created a simple pearl image to include in the book title.

View on Amazon

3Combat Low Back Pain Cover Design

Drummond’s second publication of 2017 carried the new branding elements through while incorporating a unique color palette.

View on Amazon


From the Client

“A friend referred me to PenceLdesign, and after meeting Laura, I hired her for my next book. Laura offered a cleaner, classier look. I am looking forward to how she designs the covers for my upcoming books!”
Dr. Karin Drummond