2017 Design Roles Brand development UI design Front-end development Print design The Process Spencer Psychology was gearing up to open a new location and add new staff. With so many changes needed to their website, it seemed like a good time to reevaluate the user experience and do a redesign. PenceLdesign updated the Spencer Psychology brand, transformed their website, and as a finishing touch, redesigned the business cards to match the updated brand look. 1Site Audit The old site was not mobile-friendly, and while loaded with information, weighed in at a clunky 26 pages. The appointment scheduling process was disjointed and confusing.The web typography was inconsistent with the business's print materials. 2Mood Boards In the early stages of the redesign, we explored options for web typography, color palettes, and imagery through iterative mood boarding. 3Color & Typography In the battle of the brands, color palette 1 ...
The Media School
2012-2016 Design Roles Creative director UI designer Front-end developer Illustrator The Process As the Director of Creative Strategy for The Media School at Indiana University, I developed design solutions for a vast array of mediums, including web, print, email, and promotional materials. I worked with faculty and staff to determine objectives, create development and recruitment strategies, craft messages, and manage marketing budgets. I collaborated with multiple web developers and copy writers to execute projects and lead a revolving team of part-time designers who developed design concepts into digital and print pieces. Take a look at a sample workflow from the Media School's website below: mediaschool.indiana.edu site development This site was a massive undertaking that evolved over time and countless iterations of redesign. Over the years, I was responsible for the site's creative direction, user interface design, and small sections of HTML and CSS. ...
Globalization of the United States
2014-2015 Design Roles Identity designer Front-end developer Print designer The Exhibit IU Associate Professor of History Konstantin Dierks explores the global reach of the United States between the American Revolution and the American Civil War in this careful curation of materials from the Lilly Library’s collection. The online version of the exhibit offers complete digitized copies of all books and maps in the exhibit, and features an interactive digital map using world maps from the early nineteenth century to trace American diplomatic, military, commercial, missionary, and other activities in the world as they changed over time between the American Revolution and the American Civil War. The collection remains quite relevant as the country confronts current issues of globalization. Designing the Exhibit 1Branding Based on inspiration from similar online exhibits and Indiana University’s branding guidelines at the time, I developed three distinct design ...