2017 Design Roles Brand development UI design Front-end development Print design The Process Spencer Psychology was gearing up to open a new location and add new staff. With so many changes needed to their website, it seemed like a good time to reevaluate the user experience and do a redesign. PenceLdesign updated the Spencer Psychology brand, transformed their website, and as a finishing touch, redesigned the business cards to match the updated brand look. 1Site Audit The old site was not mobile-friendly, and while loaded with information, weighed in at a clunky 26 pages. The appointment scheduling process was disjointed and confusing.The web typography was inconsistent with the business's print materials. 2Mood Boards In the early stages of the redesign, we explored options for web typography, color palettes, and imagery through iterative mood boarding. 3Color & Typography In the battle of the brands, color palette 1 ...
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The Media School
2012-2016 Design Roles Creative director UI designer Front-end developer Illustrator The Process As the Director of Creative Strategy for The Media School at Indiana University, I developed design solutions for a vast array of mediums, including web, print, email, and promotional materials. I worked with faculty and staff to determine objectives, create development and recruitment strategies, craft messages, and manage marketing budgets. I collaborated with multiple web developers and copy writers to execute projects and lead a revolving team of part-time designers who developed design concepts into digital and print pieces. Take a look at a sample workflow from the Media School's website below: mediaschool.indiana.edu site development This site was a massive undertaking that evolved over time and countless iterations of redesign. Over the years, I was responsible for the site's creative direction, user interface design, and small sections of HTML and CSS. ...
Aerialogy
2015-present Design Roles Creative director Copy writer Front-end developer Social media manager Aerial choreographer The Process Aerialogy is a unique aerial arts company dedicated to providing an out of the box outlet for expression and fitness for people of all ages. They offer aerial classes and workshops for clients ages 6 and up, private training, birthday parties and celebrations, and aerial performances of all kinds. As a new company they needed a complete branding and identity development, as well as outlets for telling their story on the web. 1Color palette development Senior instructors collaborated on the color scheme for Aerialogy, sharing inspiration and refining the final palette to a range of teals and rose gold shades. 2Logo design Clients, instructors, and the general public voted for their favorite logo and the winner was printed on Aerialogy's first branded apparel, Capezio leotards. 3Site design The main uses of ...